Book
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
ISBN : 9781398603202
Author : Daniel Rowles
Publisher : Kogan Page
Year : 2022
Language : English
Type : Book
Description : Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.
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