Book
Sustainable Innovation: Thinking as Behavioral Scientists, Acting as Designers
ISBN : 9783031187506
Author : Michele Visciola
Publisher : Springer
Year : 2022
Language : English
Type : Book
Description : This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.
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