Book
Brand Management: Principles and Applications for Effective Branding
ISBN : 9781398611580
Author : Jaywant Singh
Publisher : Kogan Page
Year : 2024
Language : English
Type : Book
Description : Brand Managementcombines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture.
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