Book
K-pop Innovation
ISBN : 9789811271717
Author : Jangwoo Lee
Publisher : World Scientific
Year : 2024
Language : English
Type : Book
Description : K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs. For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special
RECOMMENDED BOOKS
The A-Z of Primary Teaching
Rebecca Austin
Digital Technology in Public Health and Rehabilitation Care : COVID Era
Raymond K. Y. Tong
The Strategy-Driven Supply Chain
Dr Bram DeSmet
Orthotics and Prosthetics in Rehabilitation
Kevin K Chui
Unpaid Care Policies in the UK
Lloyd
Preventive Diplomacy in Non-Traditional Security Issues
Yang Yue
Fundamentals of Plant Pathology
S. Parthasarathy
Pollutants of Global Concern
Kanchan Kumari