Book
Creativity for Innovation Management
ISBN : 9781032127699
Author : Ina Goller
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.
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