ISBN : 9789811260285
Author : Boh Wai Fong & Ravindran Thara
Publisher : World Scientific
Year : 2023
Language : English
Type : E-book
Description : If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in this book. This book aims to guide entrepreneurs and managers on how to go about identifying business opportunities through innovation. It presents lessons and insights gleaned from original research, conducted amongst hundreds of global entrepreneurs, that explored how they went about identifying business opportunities and developing effective business strategies. Besides appropriate business examples from around the world that illustrate some important principles of ideation and execution, we also discuss how companies transform themselves in the face of challenges and difficulties. This book will equip aspiring entrepreneurs and business managers as well as students of entrepreneurship with the necessary skill sets to emerge successful in this turbulent economic climate. Effective tips on identifying potential business opportunities, systematic steps for developing business ideas, as well as strategies for sustaining a business through the adoption of emerging technologies are covered with examples in the book. In these pandemic ridden times, this book will no doubt be a useful resource for entrepreneurs and managers looking to ride out the key challenges and emerge as survivors. Related Link(s) Navigating the Tricky Terrain of Entrepreneurship Sample Chapter(s) Preface Chapter 1: A Model of Business Opportunity Identification Contents: A Model of Business Opportunity Identification: Looking Inward Looking Outward Looking Beyond Key Actors in Opportunity Identification: Customers Suppliers Competitors Sharing Within the Network of BoI Actors Design Thinking: What is Design Thinking? Focus on the Problems Principles of Design Thinking Phases in Design Thinking The Good Kitchen Creating Opportunities Through Resource Combination & Bricolage: Combining Existing Resources in New Ways Transform Goals as You Combine Resources Exploiting Contingencies and Creating Options: Contingency Exploitation Options Generation Continuous Updating of Goals Partnerships and Alliances: Importance of Partnerships Partnership Selection Strategies Partnering Models Partnership Trends — Post-COVID-19 Changes Digital Transformation: Digital Technologies — What are These? Affordances and Characteristics of Digital Technologies An Integrative Case — FarmFriend Use of Digital Technologies — Challenges Broader Trends and Business Opportunities: Demographic Changes Changing Attitudes to Work Platform Mediated Trust — Rise of the Sharing Economy Sustainability Focus Post-Pandemic Trends Exploiting Trends Emerging Business Models: Business Models Product-as-a-Service Model Monetizing Existing Resources Improving Current Business Models Pandemic Business Models Surviving the Pandemic: Impact of COVID-19 The Pandemic Archetypes Coping Strategies Readership: Aspiring and practicing young entrepreneurs; managers of organisations interested in innovation; tertiary students of entrepreneurship; academics and researchers with a special interest in entrepreneurship and focused on Asian region; policy and decision makers in the domain of entrepreneurship from Asia.