Book
Consumer Culture Theory
ISBN : 9781529609257
Author : Eric Arnould
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts.
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