Book
Social Marketing
ISBN : 9781071851647
Author : Nancy R. Lee
Publisher : SAGE Publications, Inc
Year : 2023
Language : English
Type : Book
Description : Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
RECOMMENDED BOOKS
Securing Integrated Transportation Networks
Gary A. Gordon
Occupational Therapy : Pocket Guide
Lyndsey Jarvis
India's Technology-Led Development
Vipin Gupta
The Elixir of Platelet Rich Plasma Therapy in Intervention Dermatology and Regenerative Trichology
Suruchi Garg
Herbal Medicine Applications for Polycystic Ovarian Syndrome
Younis Ahmad Hajam, Rajesh Kumar, D. R. Thakur and Seema Rai
Flavonoids and Anti-Aging
Karam F.A. Soliman
Advanced Public Speaking
Michael J. Hostetler
Fundamentals of International Aviation Law and Policy
Benjamyn I. Scott