Book
Practice-Oriented Marketing : Basics – Instruments – Case Studies
ISBN : 9783658397166
Author : Ralf T. Kreutzer (
Publisher : Springer
Year : 2023
Language : English
Type : Book
Description : Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge
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