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Book

Practice-Oriented Marketing : Basics – Instruments – Case Studies

ISBN : 9783658397166

Author : Ralf T. Kreutzer (

Publisher : Springer

Year : 2023

Language : English

Type : Book

Description : Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge

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