Book
Managing Product Innovation in the Process Industries
ISBN : 9781800615076
Author : Thomas Lager
Publisher : World Scientific
Year : 2024
Language : English
Type : Book
Description : This book puts management of product innovation in a corporate strategic perspective and argues that a company's competitive position is strongly related to an underlying unique and continually renewed product innovation work process, which drives innovation and delivery of new or improved products in the marketplace. The book will take the reader through a systematic examination of the necessary consecutive steps for companies' successful development of non-assembled products in the cluster of process industries. For readers in search of a seamless, easy-to-use, effective formal
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