The Business of the Metaverse

ISBN : 9781032594781

Author : Hemachandran K

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : Chapter 1: Introduction to Metaverse in Business Applications Authors: *Shiva Rohit (Woxsen University, rohitshiva252@gmail.com) *C V Sai Supraja Reddy (Woxsen University, suprajareddycv@gmail.com ) *Rekulakunta Greeshma (Woxsen University, rekulakuntagreeshma@gmail.com ) *Pokala Pranay Kumar MPS Data Science, University of Maryland, Baltimore County, USA Chapter 2: Evaluation and future impact of a metaverse in business Authors: *Shaik Nouman (Woxsen University, shaiknouman9@gmail.com) *Shiva Lagishetty (Woxsen University, lagishettyshiva@gmail.com) *Pulivendula Preethi Reddy (Woxsen University, preethireddy5555@gmail.com) ** Channabasava Chola, Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea. Chapter 3: Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems Authors: Markus Krebsz, Woxsen University & University of Stirling Divya Dwivedi, The Supreme Court of India & Woxsen University Chapter 4: DIGITALIZATION -IMPACT OF METAVERSE ON HUMANKIND Authors: *Madhuri Kompelly, Woxsen University (Hyderabad), India * Maddu Sai Adarsh, Woxsen University (Hyderabad), India **P. Baby Priya, Woxsen University (Hyderabad), India **Rajesh Kumar K V , Co- Chair person CoE for Sports Analytics and Management, Woxsen University (Hyderabad), India Chapter 5: Role of AI and Impact of Metaverse in Football Management & Marketing. Marketing Tactics and Strategies used by brands to promote themselves through football tournaments. Authors: *Harshita Kallem (Woxsen University, harshita.kallem_2023@woxsen.edu.in) *Kaushik Gurram (Woxsen University, kaushik.gurram_2023@woxsen.edu.in) **Prasad Moligari (Woxsen University, prasad.moligari_2023@woxsen.edu.in) **Anil Audumbar Pise, University of the Witwatersrand, South Africa Chapter 6 : Brand Management In Metaverse Author(s): *Kritika Kulkarni (Woxsen University, krithikarsk99@gmail.com ) **V. Vikram Adithya ( Woxsen University, vday1511@gmail.com) **Krishna Hitesh (Woxsen University,krishnahitesh1999@gmail.com) ***Neelam Kumari, Dublin Business School, Ireland Chapter 7: Operations Management in Indian Premier League Authors: *Rekulakunta Greeshma (Woxsen University, rekulakuntagreeshma@gmail.com) **Boggarapu Sudeep Gupta (Woxsen University, Guptasudeep65@gmail.com) ***Kalluri Poorvaj (Woxsen University, poorvajkalluri@gmail.com) ****Chinna Swamy Dudekula, Northumbria University, Newcastle Chapter 8: IMPACT OF METAVERSE IN THE SUPPLY CHAIN, LOGISTICS, AND MANUFACTURING SECTOR Authors: *Guda Vineeth Reddy, Woxsen University, Hyderabad, India. *Zita Zoltay Paprika, Corvinus University, Budapest, Hungary. *Dr Hemachandran K, Woxsen University, Hyderabad, India. **Hitesh Kumar Devaki, Woxsen University, Hyderabad, India Chapter 9: INFLUENCE OF ARTIFICIAL INTELLIGENCE IN CONSUMER DECISION MAKING PROCESS Authors: *Divya Gutti, MBA – Operations Management & Marketing Management and Student of Woxsen university. **Goda Vardhini Yadav, MBA- Finance Management & Marketing Management and Student of Woxsen university. ***Harshitha Kaja, MBA- Human resource Management & Marketing Management and Student of Woxsen university. ***Rajesh Kumar K V, Co-chairperson Centre of Excellence for sports Analytics and Management, Woxsen University Chapter 10: Metaverse: The pursuit to keep the human element intact in the media and entertainment industry. Authors: *Noyonika Sahoo, Woxsen University, noyonika.sahoo_2023@woxsen.edu.in *Diya Gupta, Woxsen University, diya.gupta_2023@woxsen.edu.in *Dr.Kakoli Sen, Woxsen University, Kakoli.sen@woxsen.edu.in Chapter 11: Role of AI and Automation in Virtual Recruitment Authors: *Keerthi Boddapati, MBA - Human Resources Management and Marketing Management Student Woxsen University. **Charan P V, MBA – Human Resources Management and Marketing Management Student, Woxsen University. Chapter 12: Interplay of Artificial intelligence and Metaverse in HR Authors: * Kundu Varshini Naidu (Woxsen University, varshini.kundu1997@gmail.com) **Priyanka Reddy (Woxsen University, reddypriyankan@gmail.com) ***Rajesh Kumar K. V., (Assistant Professor, AI Research Centre, & Co-Chairperson for Centre of Excellence for Sports Analytics and Management,Woxsen University, Hyderabad Rajesh.kumar@woxsen.edu.in) Chapter 13 Artificial intelligence and Fintech Industry– The Metaverse Adoption Authors: *Kondisetti Venkata Bhavana Woxsen University (Hyderabad), India *Hridya Koduri, Woxsen University (Hyderabad), India **Ezendu Ariwa, University of Wales Trinity Saint David. **Vishwa KD, Woxsen University (Hyderabad), India Chapter 14: The Metaverse Technology in Revolutionizing the Insurance Industry Authors: *Krishna Saraf (Woxsen University, ksaraf04@gmail.com) **Swagatika Mohapatro (Woxsen University, Swagatikamohapatro05@gmail.com) ***Yamasani Keerthi Reddy (Woxsen University, Keerthiyamasani@gmail.com) *** Neelam Kumari, Dublin Business School, Ireland. Chapter 15: Education & Metaverse Authors: *Sai Kiran Kadari Woxsen University, Hyderabad **Shashank Raj Gupta, Woxsen University, Hyderabad ***D Prithvi Raj, Woxsen University, Hyderabad ***Gabriel Kabanda, Senior Technical Advisor UNOPS - United Nations Office for Project Services Chapter – 16: The role of AI in decision making - Marketing strategies and how brands use IPL as a marketing platform. Authors: *S Veena Reddy – (Woxsen University, veena.reddy_2023@woxsen.edu.in) *Sudhakar Reddy Nalamalapu – (Woxsen University, sudhakar.reddy_2023@woxsen.edu.in) **R Ramakrishna Reddy – (Woxsen University, ramakrishna.reddy_2023@woxsen.edu.in) **Dr Rajesh Kumar K V – (Woxsen University, rajesh.kumar@woxsen.edu.i Chapter 17: Metaverse in Public Sector Authors: *Tanveer Nayak, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana. *Saransh Kalambele, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana. Chapter 18: Application of Metaverse in the Automobile Industry Authors: *Bhavika Saraswat, Woxsen University, Hyderabad **Jai Kothari, Woxsen University, Hyderabad ***Geddam Annirudh, Woxsen University, Hyderabad ***Dr Sanjeev Ganguly, Woxsen University, Hyderabad Chapter – 19 AI and Human Cognizance Authors: *P.Sanjna(Woxsen University, sanjnapunuru@gmail.com) *D.Sujith(Woxsen University, devarasettysujith@gmail.com) *K.Vinodh(Woxsen University, santoshvinodh@gmail.com) *B.Vasavi(Woxsen University, balusachandana@gmail.com) **Delukshi Shanmugarajah, Middlesex University, London, UK. Chapter 20: Emerging Trends of AI & Digital Transactions replacing Plastic Money in India Authors: *Jeevan Venkata Sai Gollapalli, Woxsen University, Hyderabad, Telangana. *Saransh Kalambele, Woxsen University, Hyderabad, Telangana. *Anurag Jain, Woxsen University, Hyderabad, Telangana. **Ezendu Ariwa, University of Wales Trinity Saint David.

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