Book
Digital Pricing Strategy
ISBN : 9781032127729
Author : Stephan M. Liozu
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.
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