Book
Managing Public Relations : Business Principles and Tools for Strategic Communication
ISBN : 9781032076768
Author : Peter M. Smudde
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers.
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