Book
Digital Analytics for Marketing
ISBN : 9780367456412
Author : A. Karim Feroz
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
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