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General Books

Book

Introduction to Sport Marketing

ISBN : 9781032488943

Author : Aaron C.T. Smith

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

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