Book
Public Relations and Communications : From Theory to Practice
ISBN : 9781032170435
Author : Aoife O'Donnell
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : 1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public Relations and Related Disciplines 5. Corporate Communications by Mark Campbell 6. Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9. Public Affairs and Political Communications by Dr Robbie Smyth 10. The Roles of PR Practitioners 11. Developing a PR Strategy 12. Content Creation 13. Pitching for Business 14. Media Relations 15. The Post Truth Era
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