Book
Marketing 6.0
ISBN : 9781119835219
Author : Philip Kotler
Publisher : Wiley
Year : 2024
Language : English
Type : Book
Description : In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
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