ISBN : 9789001749842
Author : Marjolein Visser
Publisher : Routledge
Year : 2022
Language : English
Type : Book
Description : Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases