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Book

Strategic Social Media Management

ISBN : 9789819994953

Author : Karen E. Sutherland

Publisher : Palgrave Macmillan

Year : 2024

Language : English

Type : Book

Description : This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.

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