Book
Strategic Social Media Management
ISBN : 9789819994953
Author : Karen E. Sutherland
Publisher : Palgrave Macmillan
Year : 2024
Language : English
Type : Book
Description : This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.
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