Book
Social Media Theory and Communications Practice
ISBN : 9781032185873
Author : Whitney Lehmann
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : Introduction Part 1: What is Social Media? 1. Defining Social Media 2. Evolution of Social Media 3. Categories of Social Media 4. Social Media by Demographics, Psychographics and Region Part 2: Social Media and Theory 5. Theory and Communication Research 6. Mass Communication Approaches 7. Human Communication Approaches 8. Integrated Approaches Part 3: Social Media Practice and Strategy 9. Developing a Strategic Social Media Presence 10. Social Media Projects, Programs and Campaigns 11. Content Strategies 12. Writing for Social Media 13. Customer Service and Crisis Management 14. Social Media Law and Ethics
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