Book
Strategic Media Planning and Buying
ISBN : 9781032724577
Author : Basant Rathore
Publisher : Routledge India
Year : 2024
Language : English
Type : Book
Description : This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
RECOMMENDED BOOKS
The Routledge Handbook of Urban Logistics
Jason Monios
Event Studies : Theory and Management for Planned Events
Donald Getz
Data Analytics and Machine Learning : Navigating the Big Data Landscape
Pushpa Singh
Dealing in Uncertainty
van der Heide
EmTech Anthropology
Matt Artz
Applied Cognitive Linguistics and L2 Instruction
Llopis-García
An Advanced Course in Probability and Stochastic Processes
Dirk P. Kroese
Evaporation Technology in Food Processing
Seid Mahdi Jafari