Small Enterprise Marketing: Eighteen Case Studies

ISBN : 9783110756128

Author : Carolyn Strong

Publisher : De Gruyter

Year : 2024

Language : English

Type : Book

Description : his book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed. Focus on small business marketing strategies Small business resilience in times of change Compelling narrative crafted from the voices of small business owners

Please register to recommend this book to the library.