ISBN : 9781786392886
Author : Isaac K Ngugi
Publisher : CABI
Year : 2020
Language : English
Type : Book
Description : Table of contents Chapter 1: Introduction – Overview of the global food and drink sector Chapter 2: Models of consumer behaviour Chapter 3: Consumer perceptions in food and drink Chapter 4: Consumer learning and memory in food and drink Chapter 5: Motivation and involvement in food and drink Chapter 6: Consumer personality in food and drink Chapter 7: Consumer self-concept in food and drink Chapter 8: Consumer attitudes in food and drink Chapter 9: Culture and sub-cultures in food and drink Chapter 10: Reference groups in food and drink Chapter 11: Social class in food and drink Chapter 12: Situational factors in food and drink Chapter 13: Organisational buying in food and drink Chapter 14: Adapting the marketing mix on the basis of consumer behaviour Chapter 15: Contemporary issues and future developments in food and drink