ISBN : 9781032320649
Author : Simon Van Kerckhoven
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, this book explains how to take any club to the next level and increase brand value.