Book
The Marketing Analytics Practitioner's Guide : Volume 2 Product, Advertising, Packaging, Biometrics, Price and Promotion
ISBN : 9789811274480
Author : Ashok Charan
Publisher : World Scientific
Year : 2024
Language : English
Type : Book
Description : As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly
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