Book
The Marketing Analytics Practitioner's Guide : Volume 4 Retail and Statistics
ISBN : 9789811274527
Author : Ashok Charan
Publisher : World Scientific
Year : 2024
Language : English
Type : Book
Description : As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge
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