Book
Big Data Analytics Digital Marketing and Decision-Making
ISBN : 9781032310305
Author : Kiran Chaudhary
Publisher : Crc Press
Year : 2023
Language : English
Type : Book
Description : Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies
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