Public Relations Planning : A Practical Guide for Strategic Communication

ISBN : 9781032565804

Author : Edward T. Vieira

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : Part I: Introduction, 1. Introduction to Public Relations, 2. Professional Associations and Public Relations Code of Ethics, 3. Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders, 4. Public Relations Research; Part II: Situational Analysis, 5. Situational Analysis: Defining and Understanding Public Relations Issues, 6. Situational Analysis: Defining Stakeholders; Part III: Goals, Objectives, and Strategy, 7. Strategy: Conceptualization, Goals, Objectives, and Central Message, 8. Strategy: More on Public Relations Central Messaging; Part IV: Planning: Key Stakeholder Tactics and Action Plans 9. Public Relations Tactics’ Toolbox, 10. Social Media Tactics, 11. Internal Messaging; Part V: Budgeting and Evaluation 12. Budgeting and Scheduling for a Public Relations Campaign, 13. Public Relations Campaign Evaluation; Part VI: Putting It All Together, 14. Putting It All Together – The Public Relation Campaign Planbook; Part VII: Cultural Factors 15. Culture, Diversity, and Inclusion, 16. Global Public Relations

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