Book
Digital Media and Innovation Management and Design Strategies in Communication
ISBN : 9781032278469
Author : Richard A. Gershon
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people,
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