Book
Influencers and Creators
ISBN : 9781529768640
Author : Robert Kozinets
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer.
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