Book
Applied Marketing Analytics Using R
ISBN : 9781529768725
Author : Gokhan Yildirim
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.
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