Book
Marketing Strategy & Management
ISBN : 9781529778557
Author : Diane M. Phillips
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.
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