Book
Marketing Strategy & Management
ISBN : 9781529778557
Author : Diane M. Phillips
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.
RECOMMENDED BOOKS
Agro-Wastes for Packaging Applications
Sneh Punia Bangar
Legal Power and Legal Competence: Meaning, Normativity, Officials and Theories
Gonzalo Villa-Rosas
The Complete Guide to Blender Graphics : Computer Modeling and Animation: Volume One
John M. Blain
Stroke Genetics
Pankaj Sharma
Future Ready: Your Organization's Guide to Rethinking Climate, Resilience, and Sustainability
Tom Lewis
Nanotechnology in Electronics, Photonics, Biosensors and Energy Systems
F Jain
Reimagine Inclusion : Debunking 13 Myths To Transform Your Workplace
Mita Mallick
คัมภีร์คดีปกครอง สรุปย่อหลักกฎหมายปกครองและวิธีพิจารณาคดีปกครอง (ฉบับภาคสนาม)
ตระหง่าน เกียรติศิริโรจน์