Book
Marketing for Tourism, Hospitality & Events
ISBN : 9781529628081
Author : Simon Hudson
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.
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