Book
Pricing Strategies
ISBN : 9781526494412
Author : Robert M. Schindler
Publisher : SAGE Publications Ltd
Year : 2023
Language : English
Type : Book
Description : Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.
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