ISBN : 9781948426541
Author : Dawn Deeter-Schmelz
Publisher : SAGE Publications, Inc
Year : 2023
Language : English
Type : Book
Description : Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by Dawn Deeter-Schmelz et al., the Second Edition also offers unique chapters on digital sales, customer business development strategies, and role play.