ISBN : 9789811279492
Author : Nadav Goldschmidt
Publisher : World Scientific
Year : 2024
Language : English
Type : Book
Description : The success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated customers outside. Given the importance of experiences, substantial resources are invested