ISBN : 9781529624229
Author : Annmarie Hanlon
Publisher : Sage Publications
Year : 2024
Language : English
Type : Book
Description : Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, inno