Book
Digital Marketing
ISBN : 9781032471730
Author : Paulo Alexandre Botelho Pires
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching.
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