Book
Digital and Social Media Marketing
ISBN : 9781032437590
Author : Aleksej Heinze
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.
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