Book
Digital Product Management
ISBN : 9783658442750
Author : Sascha Hoffmann
Publisher : Springer
Year : 2024
Language : English
Type : Book
Description : Introduction to Digital Product Management Sascha Hoffmann Pages 1-30 User-Centered Product Visions Inken Petersen Pages 31-43 Product Strategy—The Foundation of Product Management Christian Becker Pages 45-58 Implementing and Validating Product Strategy with Objectives and Key Results (OKR) Cansel Sörgens Pages 59-86 Product Roadmaps Dominik Busching, Lutz Göcke Pages 87-106 Product Discovery Philip Steen, Alexander Hipp Pages 107-124 Validation of Product Ideas in the Market Anna Wicher Pages 125-146 Product Delivery Tim Adler Pages 147-170 Growth Markus Andrezak Pages 171-188 Product Changes Rainer Gibbert Pages 189-201 A/B Testing in Digital Product Management Sascha Hoffmann Pages 203-209 Product Management Understood Holistically Patrick Roelofs Pages 211-222 Product Sense Robert Schulke, Nikkel Blaase Pages 223-231 Product Leadership Tobias Freudenreich Pages 233-253 Alignment Arne Kittler Pages 255-268 Product Evangelizing and Storytelling Petra Wille Pages 269-283 Product Owner and Scrum Master Jan Köster, Florian Meyer Pages 285-297 Understanding User Experience Inken Petersen Pages 299-308 Data Analytics Jan Martens Pages 309-317 1 2 Nextpage
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