Book
Media Analytics Understanding Media, Audiences, and Consumers in the 21st Century
ISBN : 9781138581050
Author : C. Ann Hollifield
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.
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