Book
Media Analytics Understanding Media, Audiences, and Consumers in the 21st Century
ISBN : 9781138581050
Author : C. Ann Hollifield
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.
RECOMMENDED BOOKS
Harnessing Digital Technology and Data for Nursing Practice
Natasha Phillips
Antiviral and Antimicrobial Smart Coatings: Fundamentals and Applications
Aditya Kumar
Rechargeable Organic Batteries: Materials, Mechanisms, and Prospects
Yongzhu Fu
Developmental Care of Newborns and Infants
National Association of Neonatal Nurses
Organic Syntheses Based on Name Reactions
Alfred Hassner
Rubber Products: Technology and Cost Optimisation
Bireswar Banerjee
Refiguring in Black
Tendayi Sithole
Artificial Intelligence and Society 5.0
Vikas Khullar