Book
Behavioral Economics and Finance Leadership
ISBN : 9783030543297
Author : Julia Puaschunder
Publisher : SPRINGER
Year : 2020
Language : English
Type : Book
Description : This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
RECOMMENDED BOOKS
Strategic Human Resource Management An International Perspective
Gary Rees, Paul Smith
Indirect Care Handbook For Advanced Nursing Roles: Beyond The Bedside
Patti Rager Zuzelo
Militant Democracy – Political Science, Law and Philosophy
Afshin Ellian
Project Management of Large Software-Intensive Systems
Marvin Gechman
Guide to Graph Colouring
R.M.R. Lewis
Mathematics of Data Science: A Computational Approach To Clustering and Classification
Daniela Calvetti
Guided Endodontics
Niraj Kinariwala
Principles of Epidemiology For Advanced Nursing Practice: A Population Health Perspective (With Online Access Code)
Mary Beth Zeni