Book
Essentials of Strategic Management
ISBN : 9781639872145
Author : Isabelle Taylor
Publisher : Murphy & Moore
Year : 2022
Language : English
Type : Book
Description : Strategic management is the branch of management which focuses on formulating and implementing the goals and initiatives taken by the managers of an organization on the behalf of the stakeholders. This encompasses a thorough assessment of the external and internal environment of the enterprise. Some of the important strategic frameworks studied under this discipline are SWOT analysis, experience curve, competitive advantage, value chain, core competence and interorganizational relationships. Strategic management aims to provide direction to an organization by specifying its objectives, and developing policies and plans for achieving those objectives. It also focuses on resource allocation for successful realization of goals. This book attempts to understand the multiple branches that fall under the discipline of strategic management and how such concepts have practical applications.
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