Book
Social Media Communication : Concepts, Practices, Data, Law and Ethics
ISBN : 9781032246598
Author : Jeremy Harris Lipschultz
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : 1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy
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