Book
Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management
ISBN : 9781138394490
Author : Thomas Fotiadis
Publisher : Routledge
Year : 2022
Language : English
Type : Book
Description : Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
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