Book
World Tourism Cities : A Systematic Approach to Urban
ISBN : 9780367629120
Author : Alastair M. Morrison
Publisher : Routledge
Year : 2022
Language : English
Type : Book
Description : PART I: BACKGROUND 1. What is a world tourism city? 2. Globalisation and world tourism cities 3. The growth of the urban tourism phenomenon PART II: MANAGEMENT, PLANNING, DEVELOPMENT AND MARKETING OF WORLD TOURISM CITIES 4. City destination management 5. Planning and development of world tourism cities 6. Marketing and branding of world tourism cities PART III: TRENDS, ISSUES AND CHALLENGES FOR WORLD TOURISM CITIES 7. Quality of life and resident well-being in world tourism cities 8. Sustainability in world tourism cities 9. Smart cities and smart tourism in cities 10. World tourism cities in crisis times 11. The rise of the Asian world tourism cities PART IV: THE FUTURE FOR WORLD TOURISM CITIES 12. Future opportunities for world tourism cities
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