Book
Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience
ISBN : 9781032510354
Author : Cristina Ziliani
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : 1. Loyalty Management: Strategy for Profitable Growth 2. The Impact of Big Data and Artificial Intelligence 3. Loyalty and Sustainability 4. What We Know About Loyalty Programs 5. Managing Customer Experience to Foster Loyalty 6. Fostering Loyalty through Engagement and Gamification 7. Using Customer Insight in Retail Management 8. Benchmarking Loyalty Management Activities: The Italian Market 9. Loyalty Strategies and the Test of Time: Barilla and Starbucks 10. Loyalty Case Studies from Around the World 11. Future Challenges
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