Book
Consumer Behavior
ISBN : 9781119912415
Author : Ayalla Ruvio
Publisher : Wiley
Year : 2023
Language : English
Type : Book
Description : Part I - Introduction: Consumer Behavior Insights 1. Introduction: Consumers are Key to a Company’s Success 2. Consumers’ Insights as Drivers of Marketing Strategies 3. How (and Why) to Listen to Consumers Part II - Consumer Buying Process 4. How Consumers Make Decisions 5. Post-Purchase Behavior 6. The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making Part III - Unveiling the Black Box of the Consumer Buying Process 7. Consumer Motivation and Emotions 8. Consumer Personality and Self-Concept 9. Learning and Memory 10. Consumer Attitude Formation and Change 11. Consumers’ Perception 12. Consumers’ Social and Cultural Context Part IV - Diverse Perspectives That Comprise Us All 13. The Global Consumer 14. Social Media 15. Do Good Consumption
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