Book
Essentials of Consumer Behavior: An Applied Approach
ISBN : 9780367426866
Author : Debra L. Stephens
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : Part 1: Fundamental Concepts in Consumer Behavior 1. Introduction to Consumer Behavior 2. Consumer Research Methods 3. Why We Buy 4. The Consumer’s Journey Part 2: How Consumers Create Meaning 5. Memory and Priming 6. Sensory Perception in a Consumption Context 7. Sociocultural and Interpersonal Influences on Consumer Behavior Part 3: Consumer Welfare 8. Marginalized Consumers 9. Children and Adolescents as Consumers 10. Nonhuman Animals as Special Possessions Part 4: Shifts in Technology and Consumer Values 11. The Rise of Collaborative Consumption and the Sharing Economy William Barnes and Greg Hill
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