ISBN : 9780323856157
Author : Dilip Ghosh
Publisher : Elsevier
Year : 2023
Language : English
Type : Book
Description : Table of contents Cover image Title page Table of Contents Copyright List of contributors Acknowledgment Chapter 1. Introduction Abstract Part 1: Nutrition Science Chapter 2. Evidence-based nutrition communication: opportunities and challenges Abstract 2.1 Introduction 2.2 Exciting opportunities for dietitians and nutritionists 2.3 Communication approaches 2.4 Food labels as a medium of nutrition communication 2.5 Communication issues 2.6 Issue #1: communication bias 2.7 Issue #2: inconsistent results and implications for the credibility 2.8 Issue #3: isolated exposures—but real life is “unadjusted” 2.9 The miscommunication: the other side of the coin 2.10 Are consumers really confused? 2.11 Digital technology and nutrition communication 2.12 The success of the use of social media in nutrition interventions 2.13 Nutrition communication and social determinants 2.14 Cultural sensitivity in nutrition communication 2.15 Nutrition labeling on food purchases 2.16 The state of nutrition education and communication for and by physicians 2.17 Conclusion References Further reading Chapter 3. Clinical applications of whey protein Abstract 3.1 Introduction 3.2 Whey protein and its types 3.3 Components of whey protein 3.4 Bioactive peptides in whey 3.5 Bovine serum albumin 3.6 Immunoglobulins 3.7 Lactoferrin 3.8 Quality of whey protein 3.9 Mechanism of absorption of whey protein 3.10 Application of whey protein in clinical conditions 3.11 Anti-inflammation 3.12 Liver conditions 3.13 Cancer 3.14 Immunity 3.15 Cardiac health 3.16 Obesity 3.17 Diabetes 3.18 Renal disorders 3.19 Critical care 3.20 Sarcopenia 3.21 Gastrointestinal disorders 3.22 Conclusion References Chapter 4. Prospects of using biologically active substances to prevent depression Abstract 4.1 Introduction 4.2 Classification of mental health diseases and mechanisms of their occurrence 4.3 The correlation between mental health diseases and non-communicable diseases 4.4 Diet and depression 4.5 The preventive role of potentially bioactive compounds in mental health 4.6 Associations between polyunsaturated fatty acid consumption and depression 4.7 Effect of individual plant-derived compounds on cognition and depression 4.8 Effect of probiotics and prebiotics on depression 4.9 Final remarks and future research References Further reading Chapter 5. Nutrition needs for lifestyle changes and managing disorders Abstract 5.1 Reality check—factors influencing inadequate nutrition 5.2 Changing nutrient and energy requirements 5.3 Impact on health due to lifestyle changes 5.4 Additional nutrients and nutritional needs to manage lifestyle diseases 5.5 Leading graceful human life Further reading Part 2: Nutrition Marketing Chapter 6. Integrated marketing communication on health-related consumer behavior Abstract 6.1 Introduction 6.2 Integrated marketing communication 6.3 Health-related consumer behavior 6.4 Improving the health of citizens 6.5 Preventing illnesses—developing country challenges 6.6 Understanding nutrition status—developed to developing nation issues 6.7 Healthy products—healthy consumers 6.8 Emerging trends in nutrition and health References Chapter 7. How evidence-based nutrition science supports nutrition communication and marketing: an Indian perspective Abstract 7.1 Introduction 7.2 Evidence-based nutrition 7.3 Fundamental principles of evidence-based nutrition 7.4 Systematic review-basic approach to evidenced based nutrition 7.5 Why evidence-based nutrition is needed in nutrition communication and marketing 7.6 Sources of mistrust 7.7 Scientists and information dissemination 7.8 Different approaches in nutrition communication, implemented in Indian market: current scenario 7.9 Television 7.10 Conclusion References Chapter 8. Packaging—a tool for controlling food waste Abstract 8.1 Introduction 8.2 Food waste 8.3 Packaging 8.4 Waste becomes the raw material 8.5 Consumer perceptions on the role of packaging in fighting food waste 8.6 Active and intelligent packaging 8.7 Few promising leads 8.8 Curcumin 8.9 Chitosan and cellulose composite materials 8.10 Biodegradable antimicrobial packaging materials 8.11 Novel plant-based byproducts 8.12 Conclusion Acknowledgments References Further reading Chapter 9. Traditional food systems: going backwards to move forward towards finding solutions to nutritional problems Abstract 9.1 Introduction 9.2 Food security 9.3 The global food system 9.4 Food, biomass utilization, carbon and water footprint, and sustainability 9.5 Indian traditional food system 9.6 Maximizing the potential of plant proteins for vegetarians 9.7 Conclusions and future scope References Chapter 10. Behavioral Nutrition Abstract 10.1 Background and introduction 10.2 Understanding behavior 10.3 Factors affecting Behavior 10.4 Cause-Eeffect model of Nutritional Behavior 10.5 Nutritional Behaviors 10.6 Behavior change models and strategies 10.7 Designing a Behavior change intervention 10.8 Behavioral Nutritional Therapy in practice 10.9 Using technology to change Behavior 10.10 Conclusion References Chapter 11. Nutritional Marketing Abstract 11.1 Introduction 11.2 Macro and microtrends 11.3 Promotion 11.4 In defining a thought leadership strategy the following questions are key 11.5 Principles of effective digital customer experience (CX) 11.6 Customer experience self-assessment 11.7 User experience self-assessment References Chapter 12. Supply chain challenges in nutraceutical manufacturing companies: tools to combat COVID-hit business environment Abstract 12.1 Introduction 12.2 The need for stronger supply chain management models 12.3 Advantages of a strong supply chain 12.4 Direct benefit to farmers 12.5 The challenges 12.6 The role of artificial intelligence 12.7 Integrating supply chain with product development and marketing 12.8 Overcoming challenges 12.9 COVID-19, supply chain, and direct to customer 12.10 Fast ramp up, ramp down 12.11 Single-item demand 12.12 Manufacturer collaboration 12.13 Real-time supply network 12.14 Investing in tech 12.15 Lockdowns and planning 12.16 Challenges in India and Asia in general 12.17 Are we there yet, at least in India and the rest of Asia? 12.18 Artificial intelligence challenges in the supply chain 12.19 Artificial intelligence challenges in the supply chain 12.20 Readying your supply chain for machine learning Further reading Chapter 13. Rise of Nutraceuticals as FMHC products in India Abstract 13.1 Introduction 13.2 Methodology 13.3 Conclusion References Chapter 14. The pursuit of natural medicine—a current perspective Abstract 14.1 Introduction 14.2 The changing landscape of healthcare 14.3 Natural medicine 14.4 Recent trends in natural medicines 14.5 Nutraceuticals/natural medicines and their demand 14.6 Driving forces behind nutraceuticals/natural medicines 14.7 The impact of the pandemic on natural medicines 14.8 Nutraceuticals/natural medicines in augmenting the immune system 14.9 Globalization of natural medicines 14.10 Natural medicines business—growth projections 14.11 Challenges 14.12 Summary and conclusion References Part 3: Social Marketing & Responsibility Chapter 15. Improving health and nutrition behavior through a social marketing campaign Abstract 15.1 Introduction 15.2 Background 15.3 Research objective 15.4 Method 15.5 Participants 15.6 Results 15.7 Outcomes from the social marketing campaign 15.8 Part I—"Eat for Health" leaflets 15.9 Part 2—a hunger for dietary change 15.10 Part 3—game-changing messages for future campaigns 15.11 Future directions 15.12 Conclusion References Further reading Chapter 16. Social media as a new platform for nutritional and health messages Abstract 16.1 Introduction 16.2 Background 16.3 Methods 16.4 Discussion of results 16.5 Future directions/conclusion References Chapter 17. Supporting healthy eating behavior through social marketing Abstract 17.1 Introduction 17.2 Social marketing 17.3 The cocreate-build-engage process 17.4 GO food: a cocreate-build-engage case study 17.5 Returning to the cocreate-build-engage process 17.6 Co-create: a segmented approach to understanding personnel 17.7 Co-create: a systemic view of the eating context 17.8 Conclusion References Part 4: Consumer Perception & Insight Chapter 18. Cross-cultural perspectives on nutrition and health claims Abstract 18.1 Introduction 18.2 Cross-cultural dietary choices 18.3 Nutrition and health claims 18.4 Concluding remarks References Chapter 19. Consumer-centric innovation in food and nutrition industry Abstract 19.1 Focus—define the challenge 19.2 Know your consumers—gather and interpret the data 19.3 Front-end innovation 19.4 New product development 19.5 New technology development References Chapter 20. Personalized nutrition: from science to consumer Abstract 20.1 Introduction 20.2 Definitions 20.3 Guiding principles 20.4 Scientific evidence 20.5 Studies of personalized nutrition intervention 20.6 Studies on prediction of response to food 20.7 Consumer insights 20.8 Commercial options 20.9 Technology 20.10 Professional services 20.11 Dietary supplement industry 20.12 Food and beverage industry 20.13 Grocery retailers 20.14 Challenges in personalized nutrition 20.15 Biomarkers and surrogate endpoints 20.16 Point-of-care diagnostics 20.17 Placebo effect 20.18 Data analytics: lessons from personalized medicine 20.19 Conclusions Acknowledgments References Chapter 21. Consumer perception & in-sight: role of brand equity Abstract 21.1 Introduction 21.2 Perception and attitude 21.3 Brand and brand equity 21.4 Conclusion References Part 5: Public Health Policy & Regulation Chapter 22. Nutrition marketing and public policy Abstract 22.1 Introduction 22.2 Considering nutrition marketing 22.3 Public policy facts on marketing strategies 22.4 Concluding remarks References Chapter 23. Food policy, nutrition & population health in New Zealand Abstract 23.1 Overview of obesity and diet-related noncommunicable diseases prevalence in New Zealand 23.2 Diet-related health outcomes for Māori and Pasifika 23.3 Overview of New Zealand’s food policies 23.4 Food labeling in New Zealand 23.5 Food marketing and New Zealand children 23.6 The food environment in various New Zealand settings 23.7 Strategies used by the food industry to influence food policy 23.8 Sustainable food systems in New Zealand 23.9 Lifting the New Zealand food policy game 23.10 Food taxes and subsidies in New Zealand References Chapter 24. Delivering health and wellness through foods: a South Asian regulatory perspective Abstract 24.1 Background 24.2 Policy responses: how can government policy and regulations impact diet, and behavior and ultimately reduce malnutrition and obesity? 24.3 Regulatory overview: food laws across South Asia 24.4 Conclusions and some recommendations References Chapter 25. Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students Abstract 25.1 Introduction and context 25.2 Research methods 25.3 Connecting nutrition and local food production in home and school gardens 25.4 Planning and nutrition policies and programs for healthy eating 25.5 Outcomes and discussions 25.6 Conclusion Acknowledgments References Part 6: Holistic Health Chapter 26. Home remedies and traditional medicines for energy and nutrition Abstract 26.1 Introduction 26.2 Traditional medicine systems in various Asian countries 26.3 Traditional medicines in energy and nutrition 26.4 Home remedies which remained superior for the ages till date Further reading Chapter 27. Functional nutrition for healthy and active longevity Abstract 27.1 Introduction 27.2 Theories and mechanisms of aging 27.3 Aging-specific noncommunicable diseases occurring during aging and their prevention 27.4 The potential of diets, functional foods, and biologically active substances in maintaining healthy and active longevity 27.5 Conclusion References Index